Founder Lore Studio Book an intro call

Founder-presence studio

When someone looks you up, we make what they find undeniable.

You're a credible technical founder, but almost nothing has been made about you. When an investor looks up your name before a raise, the search should work in your favor. Right now it comes up empty.

Record Founder presence
[FOUNDER_NAME]
Query
"your name"
Before
empty · amateur
After
sharp · articulate · on-message
Status
legible

The problem

Credible, and completely invisible.

You've built something real, but nothing has been made about you. Search your name and not much loads. A stale LinkedIn. A logo. Maybe a talk nobody clipped.

Whoever is deciding on you spends about eight seconds on that result, and then it sticks. An investor forms a read before the first call. A senior engineer decides whether you're worth leaving a good job for.

It isn't that you lack the material. You have the story. The problem is that none of it shows up when someone looks you up. And you can't fix that by "doing content," because the thing you're right to worry about is coming off like a hype founder to the exact people who vet you.

What we do

We build the presence and run it for you.

We build you an owned body of work: an on-camera interview, a library of clips cut from it, and written posts to go with them. It gives search something real to show.

We build it around the two or three ideas you want to be known for, in the language your market uses. Then we run it. We film, edit, write, and post on a set schedule. You review and approve. We do the rest.

None of this is about becoming an influencer or chasing followers. It's a record that holds up when a skeptical person reads it closely, which is what investors and good engineers do.

The method

Highly AI-enabled. Human where it matters.

I run a stack of AI tools so the work moves fast and, more importantly, so you actually get found. Everything is optimized for search and for AI answer engines, so your name comes up whether someone Googles you or asks an AI who you are.

  • AIResearch and positioning inputs
  • AIDrafting, editing, and clipping at volume
  • AISEO and GEO, so you rank in Google and in AI answers
  • AIDistribution and scheduling
  • HumanThe interview, the taste, and the final call on what's good

The tools handle scale. A person handles judgment. I run the interview, I decide what you should be known for, and I decide whether a clip is actually good. Those calls don't get handed to a model.

The offer

Two ways in. Pay what you can.

No application and no hidden pricing. I'm just getting the studio going, so the first founders I work with pay what they can.

The Flagship Kickoff

Pay what you can one-time

The foundation, built and filmed in about two weeks.

  • An on-camera founder interview, filmed the way I film Founder Portraits.
  • The two or three ideas you should be known for, written in your market's language.
  • On-camera coaching, so you're genuinely good on the day.
  • Film-style behind-the-scenes stills of you on set, shot cinematic and yours to use on your profiles and in press.
  • A starting library of clips and written posts cut from the session.

Ready in about two weeks.

The Monthly Engine

Pay what you can monthly

Keeping it going every month so it stays current.

  • A filming session each month, built around one clear idea at a time.
  • Short clips and written posts, made for you.
  • Posting handled for you on a set schedule. You approve first.
  • One warm introduction each quarter, through people I know.

Three months to start, then month to month.

Want to see the work first? Watch Founder Portraits.

How it works

Three steps.

  1. Build the foundation and film the interview

    In the first two weeks, we work out what you should be known for and film the interview that everything else comes from.

  2. You show up once a month

    A half day of filming. You show up and talk. That's all the studio needs from you. Everything before and after is handled for you.

  3. I run everything else

    I edit, write, and post on a set schedule. Then I tell you plainly what went out and how it did.

What we promise

What I can and can't promise.

I'm clear about what I control and what I don't. Some of this I can promise you. The rest depends on you and the market, and I won't pretend otherwise.

What I promise

  • A flagship on-camera interview and a library of clips, both genuinely good.
  • When someone searches your name, they'll find you looking sharp and articulate.
  • You'll get genuinely good on camera. Coaching is part of it.
  • A set amount of output every month, run for you.
  • Your time stays minimal. You show up, the studio runs the rest.
  • One warm introduction each quarter, through people I actually know.

Reshoot guarantee If the flagship interview isn't something you'd be proud to pin to your profile, I reshoot it for free.

Who runs it

Christianne Morrison, founder of Founder Lore Studio
Christianne Morrison, Founder

Built on real interview craft.

Founder Lore Studio is run by Christianne Morrison, who hosts the interview show Founder Portraits. Everything it makes is held to the standard she brings to the show.

  • Hosts Founder Portraits, an interview show filmed weekly.
  • Five years in investment banking, plus a business degree (Ivey).
  • A psychology degree focused on persuasion, or how credibility actually reads.
  • Part of an NYC founder and investor network.

The studio is built on two skills: reading how serious people size each other up, and getting a real answer out of someone on camera.

See the work on Founder Portraits

Make the look-up work for you.

A flagship kickoff and a monthly engine. For the first founders I work with, you pay what you can.

See the work on Founder Portraits

Book an intro call